When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.
Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.
Which brings us, of course, to today’s season finale of Jargonology and this week’s word: ninjargon. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.
Most influenzers and advocados seek to become master ninjargons, however when they fail they end up becoming over-emojinative, require high rates of hashtagectomies, and/or causing severe cases of ringage exacerbated by socialocity. Ninjargons are found in high concentrations in narcissystems.
Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce
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Transcript
Jargonology with BurrellesLuce.
Today’s word is ninjargon. One who uses industry jargon in so stealthy a manner that its use goes almost unnoticed. Ninjargon.
How would one use that in a sentence? Like this:
The keynote speaker was such a ninjargon that I didn’t even notice my ringage flaring up. Ninjargon.
Jargonology: If you can’t beat ’em, coin ’em.
